-
VELORUTION
In 2004 I developed the entire brand – from the stationary through to the logo, advertising materials and website – for Velorution. This specialist bicycle company deals with everything related to life on two wheels. The launch of the brand coincided with the opening of their store in Oxford Circus, in the heart of London (UK). - The role included the production of all in-store printed material, including labels, bike information cards, staff IDs and brochures.
-
In 2005, I adapted the design and implemented it into their Content Management System (CMS).
In addition, I was commissioned to develop interactive presentations geared towards clients such as Planet Organic and the footwear brand Terra Plana.
- In 2004, Velorution was a contractor for the Tour of Britain. I photographed the event and produced a CD-ROM showcasing Velorution's involvement in it that was presented to Transport for London, one of the event's key partners.
-
Client
VelorutionYear & location
2004-2007 - London (UK)Project involvement
- Brand development
- Design of a wide range of printed material
- Design and development of website, interactive presentations and CD-ROM
- Photography and illustration
Tools & techniques
Photoshop CS, Illustrator CS, InDesign, Flash 2004 and CS3, ActionScript 2, HTML, PHP, CSS, WordPress